An Investigation Report on the Audience of Zhengzhou Shanhaiji Museum in 2021

First, the audience's personal situation

(1) List of statistical results

1. Gender

2、年龄

(2) Analysis of statistical results

From the above data, we can see that the audience in our library is relatively balanced in gender, but the age difference is relatively wide. Children under the age of 12 need to be accompanied by adults when they go out, so they are restricted to some extent. Children aged 12-18 are all junior high school and senior high school students, and their daily study is mainly at school, and they don't necessarily go out to visit museums during holidays. People over the age of 18 are adults, and their time can be freely controlled, so people over the age of 18 account for the main body of this survey. In the future, the Museum will increase its publicity efforts and try to communicate with primary and secondary schools in various ways and establish cooperation and exchanges to popularize the cultural knowledge. At the same time, it will pay more attention to the dominant position of adults.

Second, the interest of the audience

(1) List of statistical results

1, the purpose of visiting the museum:

2. The most interesting exhibition content:

3、还希望博物馆增加哪种陈列展览：

Statistical result analysis

About the purpose of visiting the museum, most visitors deepen their understanding of knowledge by increasing their knowledge and broadening their horizons. It can be seen that the audience's attention and expectations for the museum are getting higher and higher. With the improvement of people's understanding of history or cultural relics, they are more interested in museums. Most people are more interested in basic exhibitions, probably because most of the audience are locals, and people hope to learn about the knowledge through ancient history and modern history.

Due to the different occupation, experience, knowledge level and cultural level of the audience, there are great differences in their acceptance ability and their demands for museums.

Hongshan Culture, Tibetan culture and Buddhist culture in special exhibitions are also very interesting and popular for the audience. Apart from the audience's interest and understanding of the cultural relics, the yearning for religion and the questioning of history, especially the cultural value of the cultural relics and the desire to dig deep into the stories behind them, many viewers are interested in these special exhibitions.

Third, the audience's visit

(1) List of statistical results

1. Are you satisfied with the exhibition form of the museum?

2. Are you satisfied with the service attitude of the museum staff?

3. Are you satisfied with the explanation given by the museum commentator?

4. Views on setting up multimedia area and tea art hall in the museum:

(2) Analysis of statistical results

The above data show that the audience are very satisfied with the display, service, explanation and various facilities of the new museum. Only a few people are satisfied, and no one is dissatisfied for special reasons. These opinions affirmed the work achievements of the staff in our library, which made us feel very gratified. Our library should face the negative opinions with a positive attitude and continue to work hard in more aspects to make the work of the museum perfect day by day.

Fourth, the audience's opinions and suggestions

(1) Statistical results

1. I hope that the display methods of exhibits can be more abundant.

2. I hope to open a theme museum day and add special events.

(2) Analysis of statistical results

The purpose of our survey is to provide better service and publicity to the audience, and the feedback from the audience is also of great reference value. In the future, the museum will offer different guided tours for different levels of audiences, some of which need to be outlined and some of which need to be easy to understand. Only under the premise of understanding the needs of the audience, visiting mentality and appreciating taste, can the museum achieve the purpose of visiting the audience and realize the benign development of the museum.

Zhengzhou Shanhai Callicarpa Museum

December 15, 2018